This week a team of trademark disputes experts led by Jeremy Blum was before the Intellectual Property and Enterprise Court, acting on behalf of our client Glebe Farm against the giant oat drink company Oatly.
Glebe Farm is an arable farm near Huntingdon, Cambridgeshire UK, the only farm in the UK growing and processing gluten free oats into porridge flakes and oat flour. They launched a British gluten-free oat drink and use the name PureOaty.
Oatly has taken issue with our client’s use of PureOaty and sued for trade mark infringement and passing off.
The case has attracted media attention:
- Financial Times: Oatly takes Cambridgeshire family farm to court in trademark dispute
- BBC: Oatly sues UK oat milk maker over trademark
- The Grocer: Oatly sues fellow oat drink brand PureOaty over trademark infringement claim
- Cambridge News: Oatly takes Cambridgeshire family farm to court over oat milk trade mark dispute
- Farmers Guide: Oatly accused of ‘bullying’ British family farm in trademark row
- The Vegconomist: Oatly Sues British Oat Milk Brand PureOaty Over Alleged Trademark Infringement and Oatly Speaks Out Regarding the PureOaty Court Case
- Food Manufacture: Oatly launches into legal dispute with Glebe Farm
- AgFunderNews: Oatly sues UK farm over PureOaty plant-based milk brand
- The Vegan Review: Nothing personal’: Oatly responds to backlash over Glebe Farm lawsuit
- Vegan Food and Livng: Oatly sues UK oat milk brand Glebe Farm over alleged trademark infringement
- Farmers Guardian: Oatly takes UK family farm to court over trade mark infringement claims
- Farmers Weekly: Oatly sues Glebe Farm Foods over PureOaty brand
- Just Food: Oatly takes UK’s Glebe Farm Foods to court in PureOaty trademark dispute