Bristows has a long established portfolio management practice, fully integrated with the firm’s leading IP litigation practice, in order to provide a “one-stop shop” on all aspects of brand development, protection, exploitation and enforcement.

We have a wealth of experience in handling and managing worldwide IP portfolios, conducting clearance programmes, advising in relation to contentious registry proceedings and conducting settlement discussions to resolve disputes.

We handle brands throughout their entire lifecycle, from the point of inception to protection, enforcement, monitoring, ownership changes, renewal and maintenance.

We have represented clients in all forums, ranging from opposition proceedings before the UK Intellectual Property Office and the European Intellectual Property Office, through to litigation in the higher courts (up to and including the European Court of Justice in Luxembourg).

Multi-jurisdictional brand management

Our brands group manages worldwide trade mark and design portfolios, together with its international network of leading brands lawyers.

Our dedicated brands management team handles all aspects of trade marks and design portfolio management including clearance searches, prosecution and registration, opposition proceedings and general portfolio management. We manage UK, EU and global trade mark and design portfolios for a wide range of clients. We provide comprehensive, market relevant advice on the management of IP rights and provide strategic advice to maximise and protect our clients’ IP rights.

As well as managing entire portfolios, we also assist many of our clients who have their own dedicated in-house IP teams during times of peak demand, with advice on freedom to operate and complex contentious matters. We also routinely provide second opinions on a range of trade mark and design issues – this is particularly the case when matters become contentious. Further, in the event of litigation, we have unparalleled skills and reputation to represent clients in any litigation forum from the High Court to the CJEU.

Our clients range from multinational household names to small start-ups and they seek our advice and assistance on protecting and extracting value from their most valuable assets – their brands, their reputation, their inventions, ideas and designs.

Key contact

Ian Gruselle



Review of UK and European Trade Mark Cases

Read here

Designs & Copyright Review of the Year

Read here


We manage the worldwide trade mark portfolio of the Financial Times, conducting clearance searches for new brands, filing applications to expand the protection of the iconic FT and FINANCIAL TIMES brands around the world and to assist in the protection of new brands and products.

We manage the worldwide trade mark portfolio of Rocco Forte, registering the core brands such as the ROCCO FORTE name and the RF logo around the world, but also assisting in the protection of individual hotel names. We also represent the client in trade mark disputes including trade mark opposition proceedings.

Latest articles

What others say

“Built on relationships and expertise gained over decades working at the cutting edge of brands and technology, the team excels where others falter.”

Legal 500 2022

“The team is well versed in advising on high-stakes complex matters, often involving global trade mark portfolios and a high number of opposition and cancellation proceedings.”

Legal 500 2022

“The key strengths of the [Trade marks, copyright and designs] team are the individuals that comprise it.”

Legal 500 2022

“They are a superb and highly talented intellectual property team: highly knowledgeable, innovative and skilled.”

Legal 500 2022

“Probably unmatched deepness of the team, very hands on in handling and coordinating multijurisdictional matters, very experienced in complex trade mark litigation matters.”

Legal 500 2022

“The team has exceptional capabilities in trade mark litigation.”

Legal 500 2022

“Bristows’ team are truly the sum of their parts and when every team member is exceptional at what they do, you really can’t get better.”

Legal 500 2022

“Bristows advice is always creative and action is taken promptly.”

WTR 1000 2021

“Bristows combines significant technical expertise and knowledge of local and overseas experts with a client-friendly approach.”

WTR 1000 2021

“Recommended for its trade mark prosecution service”.

Chambers and Partners 2021

Recent rankings and awards

Media & Entertainment - Tier 2

PATMA: Trade Mark Attorneys - Tier 2

Intellectual Property: Trade Marks, Copyright and Design

Advertising & Marketing - Band 3

IP: Law Firms with Patent & Trade Mark Attorneys - Band 1

Trade Mark Prosecution - Tier 1

Trade Mark Contentious - Tier 1

Copyright - Tier 1


Brand Management - Tier 1

Trademark Litigation

Trademark Prosecution

Advertising & Marketing