Bristows has a long established portfolio management practice, fully integrated with the firm’s leading IP litigation practice, in order to provide a “one-stop shop” on all aspects of brand development, protection, exploitation and enforcement.

We have a wealth of experience in handling and managing worldwide IP portfolios, conducting clearance programmes, advising in relation to contentious registry proceedings and conducting settlement discussions to resolve disputes.

We handle brands throughout their entire lifecycle, from the point of inception to protection, enforcement, monitoring, ownership changes, renewal and maintenance.

We have represented clients in all forums, ranging from opposition proceedings before the UK Intellectual Property Office and the European Intellectual Property Office, through to litigation in the higher courts (up to and including the European Court of Justice in Luxembourg).

Multi-jurisdictional brand management

Our brands group manages worldwide trade mark and design portfolios, together with its international network of leading brands lawyers.

Our dedicated brands management team handles all aspects of trade marks and design portfolio management including clearance searches, prosecution and registration, opposition proceedings and general portfolio management. We manage UK, EU and global trade mark and design portfolios for a wide range of clients. We provide comprehensive, market relevant advice on the management of IP rights and provide strategic advice to maximise and protect our clients’ IP rights.

As well as managing entire portfolios, we also assist many of our clients who have their own dedicated in-house IP teams during times of peak demand, with advice on freedom to operate and complex contentious matters. We also routinely provide second opinions on a range of trade mark and design issues – this is particularly the case when matters become contentious. Further, in the event of litigation, we have unparalleled skills and reputation to represent clients in any litigation forum from the High Court to the CJEU.

Our clients range from multinational household names to small start-ups and they seek our advice and assistance on protecting and extracting value from their most valuable assets – their brands, their reputation, their inventions, ideas and designs.

Key contact

Ian Gruselle



We manage the worldwide trade mark portfolio of the Financial Times, conducting clearance searches for new brands, filing applications to expand the protection of the iconic FT and FINANCIAL TIMES brands around the world and to assist in the protection of new brands and products.

We manage the worldwide trade mark portfolio of Rocco Forte, registering the core brands such as the ROCCO FORTE name and the RF logo around the world, but also assisting in the protection of individual hotel names. We also represent the client in trade mark disputes including trade mark opposition proceedings.

Successfully defending high-end kitchen company DeVol in High Court design infringement proceedings brought by competitor Neptune. In this case relating to the design of kitchen units, the Court rejected all of Neptune’s infringement claims.

Representing one of the world’s leading gaming software developers, Blizzard Entertainment, in a High Court claim against Bossland and other defendants who develop, promote and sell “cheats” and “bots” for users of Blizzard’s games. We obtained an interim injunction against the defendants in this case – the first claim in the UK against entities in the gaming “cheats/bots” sector – and represented the client in account of profits proceedings.

Successfully defending Dutch clothing company Verweij Fashion in High Court trade mark infringement proceedings relating to the trade mark GIORDANO. The claimants’ infringement claims were rejected by the Court and our client’s counterclaim for passing off was successful.

Latest articles

What others say

“‘Plugged into the media sector’, Bristows LLP has wide-ranging expertise in contentious and non-contentious matters covering copyright, trade mark, advertising, marketing, gaming, music, publishing, film, TV, social media and interactive media. It is advising Paramount Pictures on music licensing and copyright in relation to music played over Paramount’s live streamed film premieres of the latest Star Trek and Jack Reacher films. It is also defending Google in litigation against a group of internet users related to alleged tracking activity and targeted advertising. The team also handles advertising compliance matters for Guardian Media Group. WPP, Sony Interactive Entertainment Europe, Blizzard Entertainment and BBC are also clients.”

Legal 500 2017

“Bristows LLP’s media department is led by Myles Jelf, who advised Sony Group on IT security measures, and includes Paul Jordan, who heads the advertising and marketing practice and assisted Paramount Pictures with a multi-jurisdictional competition. Jordan also acted for P&O Cruises on TV sponsorship and product placement deals, and provides advice to Guardian Media Group. Also recommended are Iain Redford, whose clients include WPP, and Theo Savvides, who is active in the social media, interactive media and publishing sectors.”

Legal 500 2016

“The team advises computer game and digital media clients on a range of content and distribution matters. Continues to impress with its comprehensive advertising and marketing practice, acting for clients from the travel and consumer products sectors. Offers additional proficiency in privacy and data protection work, and draws strengths from the firm’s trailblazing IP practice.”

Chambers and Partners 2015

“Bristows LLP is ‘very much the go-to firm for brand management’. The practice handles all aspects of brand protection and enforcement, global trademark portfolio management, and advertising and sponsorship agreements. “

Legal 500 2019/2018

“’They’ve got strength and depth: lots of really smart, bright junior lawyers to support the partners’…’They’re getting to be a bigger firm but they maintain that medium-sized firm approachability’.”

Chambers and Partners 2015

“Deep bench of high-calibre litigators with supreme expertise in contentious patent, trade mark, designs and copyright matters.”

Chambers and Partners 2019

“From a technical and legal point of view they’re very much up to speed – especially on the digital side.”

Chambers and Partners 2016

“They take the time to understand our sector and understand the issues we’re facing.”

Chambers and Partners 2016

“Friendly, commercial and pragmatic.”

Chambers and Partners 2019

Recent rankings and awards

Advertising & Marketing - Band 3
Chambers and Partners UK 2019

PATMA: Trade mark attorneys - Tier 2
Legal 500 2019

Media and entertainment (including media finance) - Tier 2
Legal 500 2019

Brand Management - Tier 1
Legal 500 2017

Brand Management - Tier 1
Legal 500 2016