Jeremy Blum


He has advised on a number of high profile disputes before the High Court, Court of Appeal, Court of Justice, EUIPO and General Court. He has even led the advocacy before the Court of Justice.

Jeremy has acted in some of the leading cases that have developed intellectual property law such as:

  • L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries
  • Cadbury v Nestle which concerned the registrability of the shape of a four fingered KitKat chocolate bar
  • Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off

Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from luxury jewellery and fashion, plastic containers, artworks, pharmaceutical products and consumer goods.

Jeremy is a specialist in advising on strategies to combat IP infringement in the digital world and has advised on a number of cases regarding online infringement. As a consequence, Jeremy also has a particular interest in cross border injunctions and jurisdiction for EU trade marks and designs as well as copyright.

As part of his breach of confidential information practice, Jeremy has considerable experience in arbitration. Jeremy specialises in arbitration involving technical subject matter and his cases have ranged from chemical compounds used in deodorants to chemical processes. Many of his arbitration cases involve substantial damages claims.


  • LLB (Law)/BA (Politics), Victoria University of Wellington
  • Qualified Barrister and Solicitor of the High Court 2002 (New Zealand)
  • Qualified Registered Patent Attorney 2005 (New Zealand)
  • Qualified 2008 (England and Wales)
  • Partner 2014


Biotech Review of the Year

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What others say

“His no-nonsense, sensible approach results in a stellar service.” WTR 1000, 2020
Jeremy Blum has “a clear understanding of commercial and strategic objectives” WTR 1000, 2020
Jeremy Blum has an “encyclopaedic knowledge of trademark law” WTR 1000, 2020
Jeremy "is an authority on brand protection in the online environment." Chambers and Partners 2020
"Jeremy Blum provides "an attentive and prompt service and delivers comprehensive and clear advice"" Chambers and Partners 2020
Jeremy Blum is "a highly talented IP practitioner" Who’s Who Legal Trademarks 2019
"Jeremy Blum advises on contentious matters involving trademarks and design and is ‘very good on strategy, tactics and detail’". Legal 500 2019
"Jeremy Blum, recently represented Mondelēz in opposing Nestlé’s application to the UK trade marks registry to register the four finger shape of the KitKat as a trade mark." Legal 500 2017
"Jeremy Blum ‘shows impressive dedication to his work’." Legal 500 2017
"Jeremy Blum, 'an excellent up-and-coming partner who applies a business lens to his advice and who really invests in the client relationship'." World Trademark Review 2017

Recommended For

Intellectual Property
Chambers and Partners 2020

Commercial Litigation
Legal 500 2020

Brand Management
Legal 500 2020

Intellectual Property (next generation lawyer)
Legal 500 2020

UK Trademark Contentious
Firm of the Year, MIP Awards 2020

PATMA: Trade mark attorneys
Legal 500 2019

Enforcement and Litigation
World Trademark Review 2019

Who's Who Legal 2019

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