Jeremy Blum

Partner - Brands, designs & copyright

Jeremy Blum

Jeremy’s practice is broad with clients who are household names in all sectors ranging from luxury goods, pharmaceuticals, consumer goods and professional services.

Jeremy has acted in some of the leading cases that have developed intellectual property law such as:

  • L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries.
  • Cadbury v Nestle which concerned the registrability of the shape of a four fingered KitKat chocolate bar.
  • Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off.
  • Swatch v Samsung (Court of Appeal) where Jeremy acted as co-counsel to assist the appeal relating to the scope of the e-Commerce Defence for a platform.

Though many of his clients are claimants, Jeremy has been part of the team that has made Bristows one of the UK’s leading trade mark defence firm having defended Vectura, Fidelis, Verweij Fashion, YouView and BDO Unibank in full trials before the High Court. More recently Jeremy has acted for:

  • Glebe Farm in the widely publicised trade mark infringement and passing off claim brought by Oatly AB
  • Muzmatch in the widely publicised trade mark infringement and passing off claim brought by
  • Heineken in a claim relating to an alcohol free beer

Jeremy has extensive experience in seeking or defending interim relief applications and has successfully obtained interim injunctions, seizure orders and Norwich Pharmacal orders (requiring a third party to disclose details of an alleged infringer) for luxury goods clients.

Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from luxury jewellery and fashion, plastic containers, artworks, pharmaceutical products and consumer goods.

From acting in cases about the liability of platforms, Jeremy has a specialism in strategies to combat IP infringement in the digital world as well as advising about the potential liability of technology platforms.

As part of his breach of confidential information practice, Jeremy has considerable experience in arbitration including before the LCIA, SCC and ICC. Jeremy specialises in arbitration involving technical subject matter and his cases have ranged from chemical compounds used in deodorants to chemical processes. Many of his arbitration cases involve substantial damages claims.

Jeremy was past Chair of the MARQUES Dispute Resolution committee and is a member of various INTA committees.


  • LLB (Law)/BA (Politics), Victoria University of Wellington
  • Qualified Barrister and Solicitor of the High Court 2002 (New Zealand)
  • Admitted on EU list of Brussels Bar
  • Qualified Registered Patent Attorney 2005 (New Zealand)
  • Qualified 2008 (England and Wales)
  • Partner 2014
  • Admitted in Republic of Ireland (non-practising)


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What others say

“Jeremy Blum excels on the contentious side and is highly regarded by his peers, who describe him as ‘an extremely impressive litigator who dispenses spot-on advice and always has his clients’ best interests in mind’.” WTR 1000 2024
"Jeremy Blum has done very significant matters and handled them well. He is thorough, very good and well known in the trade mark world." Chambers and Partners 2024
"Jeremy is a leading trademark lawyer with great experience in advising high-profile clients on a range of matters, including IPO invalidity actions.” Who's Who Legal 2023
“Jeremy Blum provides a common-sense and practical perspective on intellectual property matters.” Chambers and Partners 2023
“Jeremy is very commercial, calm and highly skilled. He is a pleasure to work with, an excellent communicator and has a great understanding of his clients’ needs.” WTR 1000 2023
“Jeremy Blum is an astute and very practical partner, who understood the commercial landscape and gave useful advice.” Legal 500 2023
“Jeremy Blum has deep knowledge in specific areas of IP law and great organisational skills to coordinate multi-jurisdictional projects and litigation.” Legal 500 2023
“Jeremy Blum has a wealth of experience behind him. An excellent lawyer with an extraordinary knowledge of EU/UK law.” Legal 500 2023
Jeremy Blum “is praised for his deep knowledge.” Legal 500 2023
“A fantastic practitioner in the trade mark space.” Chambers and Partners 2022
“Jeremy Blum is well structured in his thinking, keeps his clients informed and listens carefully to their concerns, providing timely updates.” Chambers and Partners 2022
“Jeremy Blum is recognised for his work on often precedent-setting trade mark and design cases for clients. He has notable experience handling litigation concerning shape and colour trade marks.” Chambers and Partners 2022
“His encyclopaedic knowledge of trade mark law makes him the go-to lawyer of choice particularly for difficult cases such as non-traditional trade marks and passing off and factually complex cases.” Legal 500 2022
“Jeremy Blum is one of the leading trade mark litigators in the UK, if not Europe with extensive experience in the High Court, Court of Appeal, IPEC and the CJEU.” Legal 500 2022
Jeremy Blum leads "the team with distinction." Legal 500 2022
“Led by the partners Jeremy Blum (trade marks) and Simon Clark (copyright and designs) they boast leading individuals across the soft IP spectrum.” Legal 500 2022
"He [Jeremy Blum] is very experienced, knows his stuff and is very easy to work with." Chambers and Partners 2021
"He [Jeremy Blum] is a good litigator and has a pragmatic approach to things." Chambers and Partners 2021
"Jeremy Blum has notable experience handling litigation concerning shape and colour trade marks." Chambers and Partners 2021
"Recognised for his [Jeremy Blum] work on often precedent-setting trade mark and design cases for clients.” Chambers and Partners 2021
Jeremy Blum "manages multinational litigation very efficiently.” WTR 1000 2021
Jeremy Blum is "prompt and practical with his advice." WTR 1000 2021
“His no-nonsense, sensible approach results in a stellar service.” WTR 1000 2020
Jeremy Blum has “a clear understanding of commercial and strategic objectives” WTR 1000 2020
Jeremy Blum has an “encyclopaedic knowledge of trademark law” WTR 1000 2020
Jeremy "is an authority on brand protection in the online environment." Chambers and Partners 2020
"Jeremy Blum provides "an attentive and prompt service and delivers comprehensive and clear advice"" Chambers and Partners 2020
Jeremy Blum is "a highly talented IP practitioner" Who’s Who Legal Trademarks 2019
"Jeremy Blum advises on contentious matters involving trademarks and design and is ‘very good on strategy, tactics and detail’". Legal 500 2019

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