Jeremy Blum


Jeremy is an IP specialist and has advised on many contentious matters involving trade marks, copyright, designs, patents and confidential information.  He has a particular focus on trade marks, design and copyright. He has advised on a number of high profile disputes before the High Court, Court of Appeal, Court of Justice, EUIPO and General Court. He has even led the advocacy before the Court of Justice.

Jeremy has acted in some of the leading cases that have developed intellectual property law such as:

  • L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries
  • Cadbury v Nestle which concerned the registrability of the shape of a four-fingered KitKat chocolate bar
  • Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off.

Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from luxury jewellery and fashion, plastic containers, artworks, pharmaceutical products and consumer goods.

In particular Jeremy is a specialist in advising on strategies to combat IP infringement in the digital world and has advised on a number of cases regarding online infringement. As a consequence, Jeremy also has a particular interest in cross border injunctions and jurisdiction for community trade marks and designs as well as copyright.

As part of his breach of confidential information practice, Jeremy has considerable experience in arbitration and has acted in cases before the LCIA and SCC (Stockholm Chamber of Commerce) as well as ad hoc arbitrations. Jeremy specialises in arbitration involving technical subject matter and his cases have ranged from chemical compounds used in deodorants to chemical processes. Many of his arbitration cases involve substantial damages claims.

Jeremy also provides advice in relation to European regulatory aspects of food and beverage labelling.


  • LLB (Law)/BA (Politics), Victoria University of Wellington
  • Qualified Barrister and Solicitor of the High Court 2002 (New Zealand)
  • Qualified Registered Patent Attorney 2005 (New Zealand)
  • Qualified 2008 (England and Wales)
  • Partner 2014

What others say

"Jeremy Blum advises on contentious matters involving trademarks and design and is ‘very good on strategy, tactics and detail’". Legal 500 2019/2018
"Jeremy Blum, recently represented Mondelēz in opposing Nestlé’s application to the UK trade marks registry to register the four finger shape of the KitKat as a trade mark." Legal 500 2017
"Jeremy Blum ‘shows impressive dedication to his work’." Legal 500 2017
"Jeremy Blum, 'an excellent up-and-coming partner who applies a business lens to his advice and who really invests in the client relationship'." World Trademark Review 2017
“He's a valuable asset and always goes the extra mile to ensure your concerns are being properly addressed. He provides practical and timely advice, and is a great strategist who can come up with winning arguments.” World Trademark Review 2016

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