Jeremy Blum
Partner, Co-Head of IP Litigation
- London / Brussels
- jeremy.blum@bristows.com
- +44 20 7400 8392 / +32 2 808 7500
“Jeremy is tremendous.” (Chambers UK 2027).
Jeremy is a leading litigator specialising in trade mark, copyright and design disputes and is described as “an incredible practitioner and a brilliant litigation strategist”. He regularly leads large teams in high value IP litigation. Jeremy’s practice covers clients who are household names in all sectors ranging from luxury goods, technology, pharmaceuticals, consumer goods and professional services
Jeremy has acted in some of the leading cases that have developed intellectual property law such as:
- Swatch v Samsung where Jeremy acted as co-counsel in both the damages inquiry defending a $170 million claim and in the earlier the Court of Appeal liability proceedings relating to the scope of the e-Commerce Defence for a e-commerce platform.
- L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries.
- Cadbury v Nestle which concerned the registrability of the shape of a four fingered KitKat chocolate bar in proceedings before the Court of Justice and Court of Appeal.
- Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off.
Though many of his clients are claimants, Jeremy has been part of the team that has made Bristows one of the UK’s leading IP defence firms having defended Vectura, Fidelis, Verweij Fashion, YouView and BDO Unibank in full trials before the High Court.
More recently Jeremy has acted for:
- Valos against Edozo (Claim [2026] EWHC 93) in a copyright and economic tort claim regarding AI platforms automating property valuation reports. It is the most current case on the limits of claiming software functionality.
- Newmark (part of Cantor Fitzgerald) in a novel declaration of non-passing off action to ensure continued use of the name in the UK which was stayed shortly before a 12 day trial (Claim IP- 2022-0000115).
- Delvaux, the luxury leather goods company in a passing off claim against Longchamp (Claim IP- 2023- 000098).
- Glebe Farm in the widely publicised trade mark infringement and passing off claim brought by Oatly AB.
Jeremy has extensive experience in seeking or defending interim relief applications and has successfully obtained interim injunctions, seizure orders and Norwich Pharmacal orders (requiring a third party to disclose details of an alleged infringer) for luxury goods clients.
Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from tech services, luxury jewellery and fashion, pharmaceutical products and consumer goods.
From acting in cases about the liability of platforms, Jeremy has a specialism in strategies to combat IP infringement in the digital world as well as advising about the potential liability of technology platforms. He co-ordinates enforcement programs for some of the most famous luxury brands to protect their core brand assets.
Jeremy was past Chair of the MARQUES Dispute Resolution committee and is a member of various INTA committees.
Expertise
Trade mark, designs & copyright Trade mark & design portfolio management Advertising & marketing Artificial intelligence
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