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We regularly advise major brands on the legality of advertising campaigns and sales promotions and help clients to resolve advertising disputes and to respond to complaints to regulators.

Our experience covers the full spectrum of advertising issues. We advise brand owners, agencies and publishers on everything from agency pitches and appointments, media buying, and compliance with the UK’s advertising regulatory framework.

We have particular expertise in relation to environmental claims, influencer disclosures and the operation of price and prize promotions.

Working with many leading brand owners, we advise rights holders on all aspects of exploiting their intellectual property assets. This includes sponsorship arrangements for events, teams, venues and TV programmes, advice on ambush marketing and negotiating deals for brand or celebrity endorsements.

 

Review of the Year publications

These annual publications, authored by our team of brands law experts, comments on the trends, and changes, in European trade mark law as well as developments in copyright law and design rights.

You can download the latest, and previous, edition or watch the recording from our publication launch event below:

Key contact

Paul Jordan

Paul Jordan

Contact

Experience

Advising a global drinks manufacturer in relation to Facebook and Twitter campaigns

Advising a leading UK advertising agency in connection with the development of client iPhone applications and online user generated promotions

Advising an international software company in connection with an advertising complaint brought under the unfair trading practices regulations

We advise in relation to the conduct and defence of complaints across all media made to the Advertising Standards Authority and other industry-specific bodies

Advising a large UK newspaper publisher in relation to various sponsorship and advertorial arrangements

Advising multiple brands on the making of ‘green’ claims

Advising a global film distributor on the requirement to ensure influencers then engage make appropriate disclosures

Advising a telecoms company on the making of comparative claims in its advertising

Advising an airline on ambush marketing risks and prize promotion rules in multiple jurisdictions, in connection with a promotion operated during a high-profile sporting event

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What others say

“Bristows has a widely experienced team providing support to their clients on complex matters. Their ability to provide support on sophisticated matters is exquisite.”

Chambers and Partners 2024

“Praised by clients for their ‘breadth of experience’, the team at Bristows LLP assists a varied client roster consisting of advertising agency networks and brands. The group is particularly adept at handling brand protection matters, in addition to digital rights management and media buying related issues.”

Legal 500 2024

“The media and entertainment team at Bristows combines the best of in-depth practice area knowledge with pragmatic, client-focused advice. They are a fantastic extension of our in-house legal team, and whenever I reach out to them, it always makes life easier.”

Legal 500 2023

“A renowned expert on issues arising around advertising and brand protection.”

Legal 500 2023

“The practice at Bristows LLP rests firmly on its pillars of advertising, brand protection, and film/TV production where it represents clients from these sub-sectors in both contentious and non-contentious matters.”

Legal 500 2023

Recent rankings and awards

Media & Entertainment: Advertising & Marketing - Band 3

Media: Digital Content & Social - Tier 1

Media: Advertising & marketing - Tier 2

Commended for Technology, Media & Telecoms

Media & Entertainment - Tier 2

Media & Entertainment: Advertising & Marketing - Band 3