We regularly advise major brands on the legality of advertising campaigns and sales promotions as well as comparative advertising and dispute resolution.

Our experience covers agency pitches and appointments, media buying, sales promotions, draws and competitions, digital marketing and social networking arrangements.

Working with many leading brand owners, we advise rights holders on all aspects of exploiting their intellectual property assets. This includes sponsorship arrangements for events, teams, venues and TV programmes, advice on ambush marketing and negotiating deals for brand or celebrity endorsements.

Key contact

Paul Jordan



Review of UK & European Trade Mark Cases

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Designs & Copyright Review of the Year

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Advising a global drinks manufacturer in relation to Facebook and Twitter campaigns

Advising a leading UK advertising agency in connection with the development of client iPhone applications and online user generated promotions

Advising an international software company in connection with an advertising complaint brought under the unfair trading practices regulations

We advise in relation to the conduct and defence of complaints across all media made to the Advertising Standards Authority and other industry-specific bodies

Advising a large UK newspaper publisher in relation to various sponsorship and advertorial arrangements

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What others say

“Bristows has a widely experienced team providing support to their clients on complex matters. Their ability to provide support on sophisticated matters is exquisite.”

Chambers and Partners 2024

“Praised by clients for their ‘breadth of experience’, the team at Bristows LLP assists a varied client roster consisting of advertising agency networks and brands. The group is particularly adept at handling brand protection matters, in addition to digital rights management and media buying related issues.”

Legal 500 2024

“The media and entertainment team at Bristows combines the best of in-depth practice area knowledge with pragmatic, client-focused advice. They are a fantastic extension of our in-house legal team, and whenever I reach out to them, it always makes life easier.”

Legal 500 2023

“A renowned expert on issues arising around advertising and brand protection.”

Legal 500 2023

“The practice at Bristows LLP rests firmly on its pillars of advertising, brand protection, and film/TV production where it represents clients from these sub-sectors in both contentious and non-contentious matters.”

Legal 500 2023

Recent rankings and awards

Media & Entertainment: Advertising & Marketing - Band 3

Media: Digital Content & Social - Tier 1

Media: Advertising & marketing - Tier 2

Commended for Technology, Media & Telecoms

Media & Entertainment - Tier 2

Media & Entertainment: Advertising & Marketing - Band 3