We regularly advise major brands on the legality of advertising campaigns and sales promotions as well as comparative advertising and dispute resolution.

Our experience covers agency pitches and appointments, media buying, sales promotions, draws and competitions, digital marketing and social networking arrangements.

Working with many leading brand owners, we advise rights holders on all aspects of exploiting their intellectual property assets. This includes sponsorship arrangements for events, teams, venues and TV programmes, advice on ambush marketing and negotiating deals for brand or celebrity endorsements.

Key contact

Paul Jordan



Advising a global drinks manufacturer in relation to Facebook and Twitter campaigns

Advising a leading UK advertising agency in connection with the development of client iPhone applications and online user generated promotions

Advising an international software company in connection with an advertising complaint brought under the unfair trading practices regulations

We advise in relation to the conduct and defence of complaints across all media made to the Advertising Standards Authority and other industry-specific bodies

Advising a large UK newspaper publisher in relation to various sponsorship and advertorial arrangements

Latest articles

What others say

“Bristows LLP is ‘very much the go-to firm for brand management’. The practice handles all aspects of brand protection and enforcement, global trademark portfolio management, and advertising and sponsorship agreements. “

Legal 500 2019/2018

“Especially adept at providing counsel on the most current and cutting-edge issues in the technology space. Experienced advisers on digital advertising and cloud computing matters.”

Chambers and Partners 2019

“Advises household-name brands on international campaigns, social media, native advertising and compliance, with particular prowess in the digital media and technology space.”

Chambers and Partners 2019

“Strong advertising offering, complemented by long-standing strength in IP law.”

Chambers and Partners 2019

“Friendly, commercial and pragmatic.”

Chambers and Partners 2019

Recent rankings and awards

Advertising & Marketing - Band 3
Chambers and Partners UK 2019

Media and entertainment (including media finance) - Tier 2
Legal 500 2019

Brand Management - Tier 1
Legal 500 2019