We have extensive experience advising on the privacy implications of AI technologies for both suppliers of AI technologies and those looking to utilise AI within their business. Our experience spans business and consumer technologies that depend on AI, including biometrics and facial recognition; medical diagnostic tools; and fraud prevention. As regards Generative AI in particular, we have supported on the launch of GAI tools for consumers and in the research community as well as advising on a multitude of privacy issues in the context of AI, including regulatory engagement, lawful basis, data subjects rights and user transparency. Our work also includes advising on AI ethics, for example helping clients create AI ethics principles and internal policy documentation.

The employment team are well-versed in advising clients on the risks, considerations and opportunities for employers and recruitment businesses arising from the use of AI in the workplace. In particular, the team have advised clients on the employment considerations (both legal and practical) arising from the utilisation of AI to facilitate recruitment and manage employee performance as well as helping clients to design and implement appropriate policies to address employee use of AI.

We act for some of the leading technology companies in AI drug discovery, as well as the AI teams of established pharmaceutical clients. Our work includes advising on all areas of the machine learning value chain in the life sciences sector, including intellectual property ownership, complex licensing arrangements and strategic partnerships and collaborations. We also specialise in data protection and regulatory advice in relation to using clinical study data and biobank data for machine learning training datasets.

• Advising Genomics England on establishing a partnership with insitro, a drug discovery company, to bring insitro’s embedding search capabilities to Genomics’ genomic and phenotypic database. This presents a UK drug discovery company exciting convergence of artificial intelligence technology with rich genomic and phenotypic data.
• Advising a leading biotech company on the use of sensitive personal data for the purposes of training machine learning algorithms.
• Advising GSK on its strategic partnership with PathAI to accelerate scientific research and drug development programs in oncology and non-alcoholic steatohepatitis (NASH) by leveraging PathAI’s technologies in digital pathology.

We are trusted counsel to some of the biggest names in AI and machine learning. We also work with both established and challenger brands in the technology space on their development and deployment of tools, products and services that are powered by machine learning. Large language models and Generative AI is a particular area of focus for us. Our advice covers a broad range of topics, including commercial contracting, data protection, intellectual property and regulatory matters.

• Advising a leading UK provider of LLM text-to-text products and services for enterprise clients on intellectual property matters.
• Advising a US-based provider of a market leading multi-media messaging app in relation to the roll out of generative AI text-to-image functionality in their flagship product.
• Data protection, corporate and technology contract advice for a provider of a machine learning product in the empathic AI space that uses facial emotion detection to analyse audience sentiment for film and television clients.
• Advising a leading Ed Tech provider in relation to an internal acceptable use policy covering employees’ procurement or development, and use of, Generative AI products and services.
• Advising a leading AI research lab on intellectual property matters associated with the deployment of AI models in virtual and physical robots.
• Advising the NHS Public Procurement Partnership on the wording of Framework and Call off Contract documentation to facilitate the procurement of AI related products by the NHS.