Paul Jordan spoke with World Trademark Review about the Hugo Boss/Joe Lycett trade mark saga

“Lawyers should write cease and desist letters on the assumption they will be made public”


Paul Jordan was quoted in an article on World Trademark Review about comedian Joe Lycett changing his name to Hugo boss to protest the company’s aggressive trade mark strategy.

Paul highlights how important is for businesses to weigh the pros of potential trade mark enforcement actions with the cons of adverse publicity and PR backlash they can cause.



Paul Jordan


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