Paul Jordan


Paul is a Partner in the intellectual property department specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul’s work focuses on advertising regulation, content licensing, and trade mark and copyright infringement. His experience includes advising on: global IP protection, multi-platform advertising clearance, social media campaigns, global brand restructuring, passing off disputes, brand launches, and the preparation and defence of ASA, PhonepayPlus, Trading Standards and CMA investigations.

Paul’s wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies.

Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide – Ad Law – published by the Institute of Practitioners in Advertising. He was recently appointed as the UK editor of INTA’s Trade Dress portal.


  • BA (Hons) Business Administration, New Hampshire College, USA
  • LLB (Hons), Brunel University
  • Diploma in Intellectual Property Law and Practice, University of Bristol
  • Qualified 2001
  • Partner 2010

What others say

"Paul Jordan is very helpful and knowledgeable, is always quick to respond, is thorough in his advice which is also practical". Legal 500 2020
"Paul Jordan advises multinational corporates, digital media platforms and industry associations on influencer and promotion agreements, copy clearance, compliance and ASA investigations. Clients describe him as "very approachable, knowledgeable and proactive."" Chambers and Partners 2019
"Holistic thinking around brands is one of the firm's hallmarks, and Paul Jordan is instrumental in promoting this approach, he heads up the advertising and media practices. 'He always goes the extra mile to assist his clients,' such as Royal Mail Group whose worldwide trademark portfolio he manages." WTR, 2019
Paul Jordan is widely regarded as an expert in advertising, marketing and brand protection matters. One client says: "He takes the time to understand our business requirements in order to give us a risk-based assessment." Chambers and Partners 2018

Recommended For

Brand Management (leading individual)
Legal 500 2020

Media and Entertainment (leading individual)
Legal 500 2020

Brand Management
Legal 500 2020/2019/2018

Media and Entertainment
Legal 500 2020/2019/2018

PATMA: Trade Mark Attorneys
Legal 500 2019/2018

Prosecution and Strategy
World Trademark Review 2019/2018

Media & Entertainment: Advertising & Marketing
Chambers and Partners 2018

WIPR Leaders

Who's Who Legal 2017

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