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Paul Jordan

Partner – Trade mark, designs & copyright

Paul Jordan

Paul is a Partner in the intellectual property department – and co-head of the trade mark, designs and copyright group – specialising in advertising and marketing law and brand protection matters generally. He joined Bristows in 2009.

Though his experience covers the full range of intellectual property issues (both contentious and non-contentious), Paul’s work focuses on advertising regulation, content licensing, and trade mark and copyright infringement. His experience includes advising on: global IP protection, multi-platform advertising clearance, social media campaigns, global brand restructuring, passing off disputes, brand launches, and the preparation and defence of ASA, PhonepayPlus, Trading Standards and CMA investigations.

Paul’s wide range of clients includes major brand owners, car manufacturers, retailers, airlines, financial service providers and media companies.

Paul regularly speaks on brand protection and advertising law matters and has been widely published, including in the leading advertising industry guide – Ad Law – published by the Institute of Practitioners in Advertising. He was recently appointed as the UK editor of INTA’s Trade Dress portal.

Credentials

  • BA (Hons) Business Administration, New Hampshire College, USA
  • LLB (Hons), Brunel University
  • Diploma in Intellectual Property Law and Practice, University of Bristol
  • Qualified 2001
  • Partner 2010

What others say

“He is a valued member of our extended team. He is always a pleasure to work with, and provides constructive and usable advice.” Chambers and Partners 2026
“Paul Jordan is thoughtful and responsive. He coordinates the expertise of his team to provide sophisticated and supportive advice.” Chambers and Partners 2026
“Paul is commercially savvy, deeply knowledgeable, and always a step ahead. He has a great ability to balance legal risk with business needs, and his advice is always clear, practical, and on point.” Chambers and Partners 2026
“Paul Jordan is a pleasure to work with and a valued extension to our in-house team. He always has constructive, usable advice.” Legal 500 2026
“Paul capably handles large trademark portfolios and rights extending across the globe. From easy trademark knock-out searches to much more complicated cease and desist campaigns and everything in between.” WTR 1000 2025
“Paul and the team have laser focus on the client's objectives at all times, and effortlessly identify and move toward the goals before them. They've got the expertise and savvy and are easy to rely on.” WTR 1000 2025
"Paul is both a pleasure to work with and a valued extension to our in-house team." Chambers and Partners 2025
"Paul's charm, profound legal expertise, strong work ethic and client-centric approach make him a standout professional in the industry." Chambers and Partners 2025
"Paul Jordan is commercial, has great charisma and is wonderful to work with." Legal 500 2025
“What is most impressive about Paul and his team is the attention to detail and thoroughness – they leave no stone unturned and achieve positive results in important cases as a result.” WTR 1000 2024
“At the forefront as head of the brands, designs and copyright group, Paul Jordan earns praise for being ‘professional, friendly, thorough, responsive and timely’. He is also very business oriented and provides legal advice with the perspective of what is best for the client’s business.” WTR 1000 2024
"He is very responsive and commercial." Chambers and Partners 2024
"Paul Jordan is a pleasure to work with. He always has constructive, usable advice. Two thumbs up." Chambers and Partners 2024
"We always find him to be very helpful and practical on IP matters." Chambers and Partners 2024
“Paul Jordan is both a pleasure to work with, and valued extension to our in-house team. He always has constructive, usable advice, or he can loop in the relevant person at Bristows to help. Two thumbs up.” Legal 500 2024
“Paul Jordan is both a pleasure to work with, and a valued extension to our in-house team. He always has constructive, usable advice. Two thumbs up!” Legal 500 2024
“Paul Jordan is a rock star. He has assembled a tremendous business-minded team.” Legal 500 2024
“With advertising and brand protection expert Paul Jordan at the helm, Bristows LLP is the first port of call to an extensive number of computer game and social media giants.” Legal 500 2024

Recommended For

Media and Entertainment: Advertising and Marketing

Intellectual property: Trade Marks, Copyright and Design (Leading partner)

Media: Advertising & marketing (Leading partner)

Notable Practitioner

Silver - Individuals: prosecution and strategy

Media & Entertainment: Advertising & Marketing

Recommended, IP – Trademarks

Advertising and Marketing Law

PATMA: Trade Mark Attorneys

Media: Film & TV

Commercial Contracts

Media: Digital Content & Social

Media and entertainment (leading individual)

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