Podcast: Much ado about adtech

29.10.2020 22 mins

In the third episode of the Bristows data protection podcast series, we talk about adtech and how the industry is reacting to the various new (stricter!) requirements from regulators and the pandemic.

Jamie Drucker, Rob Powell, and Michael Edgar will go to the earth of a few important points: 

  • The ICO investigation in the Adtech industry – will we see enforcement after the end of the pandemic? 
  • The challenges in complying to the #webcookies rules: how do you effectively get granular consent? Can you bundle your request, can you re-tick the boxes? 
  • Covid’s mixed effects on the industry: its strain on revenues for some channel owners and the opportunities arising from brands doubling down on digital ads 

Read our Data Protection Top 10 publication.