In this episode of The Roadmap, our technology lawyers Rob Powell and Alice Esuola-Grant discuss the wonderful world of adtech deals, focusing on key considerations about commercial agreements from both a publisher and advertiser perspective.
This episode is aimed at those who would like to know:
- How to, pragmatically, approach adtech deals
- What publishers and advertisers should consider including in contracts for digital advertising services
- Typical key negotiation points that tend to arise and how they can be resolved
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