Our specialist understanding of the needs of companies bringing food and drink products to the market has enabled us to build long-established relationships with a number of leading players in the market.

We help with legal issues across the board, from product launches and promotion through to consumer law, brand protection, supply chain management, product liability and M&A.

We also advise on the food and drink regulatory framework and have in-depth experience acting for suppliers in their dealings with major multiple retailers.

Key contact

Paul Jordan

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Experience

We advised on the sale of a British brewery to a major international brewer and retailer.

We advised Tetley in relation to product innovation projects, supply chain arrangements, pricing and competition law compliance.

We advised Diageo plc on a recent dispute with Sainsbury's in relation to Diageo's Pimms product and Sainsbury's Pitchers. Other areas we have advised on include advertising, labelling, on-pack claims, innovation projects and launches for new products, packaging and dispensing devices.

We advised Cadbury on an intra-group reorganisation, reviewing IP and supply chain issues as well as advising on numerous advertising and branding issues.

We advised Associated British Foods in connection with the development of carbon footprint models for dairy and meat products, and arrangements with supermarkets for the use and promotion of these models.

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What others say

“There is pragmatism to the advice you get from Bristows and an efficiency to the way they work; they are great problem solvers.”

Chambers and Partners 2022

“They know how judges are likely to react, are good at negotiating and know the industry well.”

Chambers and Partners 2022

“They are proactively collaborative and clear communicators.”

Chambers and Partners 2022

“The team is well versed in advising on high-stakes complex matters, often involving global trade mark portfolios and a high number of opposition and cancellation proceedings.”

Legal 500 2022

“Built on relationships and expertise gained over decades working at the cutting edge of brands and technology, the team excels where others falter.”

Legal 500 2022

Recent rankings and awards

Advertising & marketing - Band 3
Chambers and Partners UK 2019