Our specialist understanding of the needs of companies bringing food and drink products to the market has enabled us to build long-established relationships with a number of leading players in the market.

We help with legal issues across the board, from product launches and promotion through to consumer law, brand protection, supply chain management, product liability and M&A.

We also advise on the food and drink regulatory framework and have in-depth experience acting for suppliers in their dealings with major multiple retailers.

Key contact

Paul Jordan



We advised on the sale of a British brewery to a major international brewer and retailer.

We advised Tetley in relation to product innovation projects, supply chain arrangements, pricing and competition law compliance.

We advised Diageo plc on a recent dispute with Sainsbury's in relation to Diageo's Pimms product and Sainsbury's Pitchers. Other areas we have advised on include advertising, labelling, on-pack claims, innovation projects and launches for new products, packaging and dispensing devices.

We advised Cadbury on an intra-group reorganisation, reviewing IP and supply chain issues as well as advising on numerous advertising and branding issues.

We advised Associated British Foods in connection with the development of carbon footprint models for dairy and meat products, and arrangements with supermarkets for the use and promotion of these models.

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What others say

“Bristows advice is always creative and action is taken promptly.”

WTR 1000 2021

“Bristows combines significant technical expertise and knowledge of local and overseas experts with a client-friendly approach.”

WTR 1000 2021

“Supreme expertise in contentious patent, trade mark, designs and copyright matters.”

Chambers and Partners 2021

“Advice provided is clear and concise.”

Legal 500 2021

“They are trusted advisers.”

Legal 500 2021

Recent rankings and awards

Advertising & marketing - Band 3
Chambers and Partners UK 2019