The personal care products industry is a particular area of focus for Bristows and we have earned a reputation for delivering the kind of resolutely commercial advice that is essential to compete at the highest levels of business in this sector.

We advise leading national and multi-national companies in this sector, always taking account of a retail landscape that is continually being shaped by issues such as ongoing technological innovation, environmental considerations, globalisation, regulatory considerations and effective brand management.

Key contact

Alex Denoon



We advise on patent, trade mark and design infringement actions in respect of a huge range of personal care consumer products, from nappies to deodorant, for some of the world's leading consumer goods manufacturers such as Kimberley Clark, Sara Lee, and Georgia-Pacific.

We advise Unilever on a range of disputes.

We advise on advertising, marketing and packaging issues plus clearance and dispute resolution for clients such as Sara Lee, Kimberley Clark and Bayer.

We advise Astral Brands on EU regulatory compliance issues in relation to the cosmetics regulations.

We advise on various research and development collaborations for new products, components and packaging, including new technology used by Georgia Pacific and Unilever.

Latest articles

What others say

“Built on relationships and expertise gained over decades working at the cutting edge of brands and technology, the team excels where others falter.”

Legal 500 2022

“The team is well versed in advising on high-stakes complex matters, often involving global trade mark portfolios and a high number of opposition and cancellation proceedings.”

Legal 500 2022

“The key strengths of the [Trade marks, copyright and designs] team are the individuals that comprise it.”

Legal 500 2022

“They are a superb and highly talented intellectual property team: highly knowledgeable, innovative and skilled.”

Legal 500 2022

“Probably unmatched deepness of the team, very hands on in handling and coordinating multijurisdictional matters, very experienced in complex trade mark litigation matters.”

Legal 500 2022

Recent rankings and awards

Advertising & marketing - Band 3
Chambers and Partners UK 2019