We regularly advise leading consumer brands, designers and retailers on how they can best protect, manage and exploit their brands, designs, trade marks and copyrights.

Our 'one stop' service includes all aspects of trade mark and design registration, opposition and cancellation proceedings, both in the UK and in the EU ourselves, and elsewhere through our overseas network. We are also very active in taking or defending court proceedings to enforce or defend IP rights, again both in the UK courts and the EU courts ourselves, as well as coordinating international litigation in other countries. We also draft and negotiate licences, franchising and other commercial agreements. We also specialise in advising clients on all aspects of the advertising, marketing and promotion of their assets as well as on property, corporate, employment and tax-related issues.

We advise leading national and multi-national companies within the consumer products sector, always taking account of a retail landscape that is continually being shaped by issues such as ongoing technological innovation, environmental considerations, globalisation, regulatory considerations and effective brand management.

For example, our specialist understanding of the needs of companies bringing food and drink products to the market has enabled us to build long-established relationships with a number of leading players in the market including Associated British Food and Cadbury.

We help with legal issues across the board, from product launches and promotion through to consumer law, brand protection, supply chain management, product liability and M&A. We also advise on the food and drink regulatory framework and have in-depth experience acting for suppliers in their dealings with major multiple retailers.

The fashion industry is a good example of a sector which constantly struggles with the overlap (and sometimes gaps) between the various different IP rights which apply to clothing and accessory designs. We regularly advise clients on these issues, particularly with the unique challenges that Brexit has added to the rights position in the UK.

Key contact

Jeremy Blum


Simon Clark



Running a luxury goods holding company’s anti-counterfeiting project across the UK in addition to providing general brand protection and strategic advice in relation to copycat and lookalike products.

Advising a multi-national luxury fashion house in relation to parallel imports into the UK and successfully pursuing a Norwich Pharmacal order, requiring a third party to disclose information relating to possible breach of a selective distribution network

Advising a multinational luxury hotel brand in relation to trade mark prosecution, portfolio management and enforcement matters.

Advising a top 10 multinational fashion retailer in relation to brand enforcement and protection, including trade mark registry proceedings and High Court litigation.

Advising a multinational luxury watch retailer in relation to various resellers’ misuse of the client’s trade mark and point of sale advertising.

Acting for Mondelez in the long-running trade mark proceedings regarding Nestlé’s attempts to register the shape of its KitKat chocolate bar.

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What others say

“Bristows is a class act when it comes to all areas of intellectual property. Its team bring a broad range of experience and are always on hand to answer questions; they are very responsive and highly skilled.”

WTR 1000 2024

“Bristows has a widely experienced team providing support to their clients on complex matters. Their ability to provide support on sophisticated matters is exquisite.”

Chambers and Partners 2024

“They are knowledgeable and up to date with the fast-changing laws related to social media and the various platforms, and able to appropriately and adeptly guide clients in this industry.”

Chambers and Partners 2024

“They run their cases like a boutique firm, but with the resources and strategic thinking of a larger firm. Their approach is continuously mindful of the specific needs of the case.”

Legal 500 2024

“Excellent knowledge of trade mark law and how that applies to practical commercial situations.”

Legal 500 2023

Recent rankings and awards

Intellectual Property - Band 1
Chambers and Partners UK 2024

Intellectual Property: Trade Marks, Copyright and Design - Tier 1
Legal 500 2024

Media: Digital content & social - Band 1
Legal 500 2024