The Competition and Markets Authority (CMA) published the final report of the Online Platforms and Digital Advertising market study, concluding that existing competition law tools are not adequate for regulating the likes of Facebook, Google, and other large established online platforms. As a result of this, the Government has been urged to build a pro-competition regulatory regime for online platforms. The creation of a Digital Markets Unit (DMU) would allow for concerns to be promptly acted on before any major damage is done.
This article reviews the three key competition concerns identified in the digital advertising market and goes on to explore the proposed new pro-competition regulatory regime.
This material was first published by Thomson Reuters, trading as Sweet & Maxwell, 5 Canada Square, Canary Wharf, London, E14 5AQ, in Entertainment Law Review as Spotlight on Online Platforms and Digital Advertising as CMA Calls For a New Pro-Competition Regulation Regime Ent. L.R. 2020, 31(8), 279-281 and is reproduced by agreement with the publishers.