Celebrities registering their names as trade marks

17.05.2017

This article was first published in Lexis®PSL IP & IT on 16 May 2017. Click for a free trial of Lexis®PSL.
IP & IT analysis: Victoria Beckham recently registered the name of her daughter as a trade mark, and China has granted preliminary approval for three new trade marks which use the name of Ivanka Trump. Jeremy Blum and Sarah Blair, explore some of the questions around the topic of celebrities who register their names as trade marks.
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