Analysis: Owner of Beverly Hills Polo Club brand miss the target in trade mark infringement proceedings against Amazon

Lifestyle Equities & Anor v Amazon UK Services Limited & Ors [2021] EWHC 118


The High Court has dismissed claims brought against Amazon by Beverly Hills Polo Club for alleged trade mark infringement.

Marc Linsner has written for The Licensing Journal, (published in the April 2021 issue) focusing on targeting which was at the heart of the case, as well as reviewing key learnings from the decision.

The global nature of e-commerce and the protection of territorial trade mark rights are bought into the spotlight in this decision. How will the Lifestyle Equities decision be received? Will it actually limit the enforceability of trade marks in an online context?

Read the full PDF here.


Marc Linsner


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