Publishers, advertisers, adtech firms, start-ups and privacy activists are all united in a strong interest in online advertising and programmatic delivery – after all, it represents the lion’s share of online digital advertising.
To an extent, the technical infrastructure and how it is connected has evolved organically which means that personal data considerations have not always been taken into account. Today, there are clear concerns about the way in which personal data is being used and the compliance hurdles to overcome are far from straightforward.
This DPN webinar focuses on this issue, bringing together different perspectives to discuss the challenges and demystify some of the jargon.
The webinar was hosted by Robert Bond, partner at Bristows LLP, who was joined by guest speakers:
- Townsend Feehan, CEO at IAB Europe
- Phil Smith, Director General at ISBA
- Julia Porter, Senior Associate at Opt-4, former DMA Chair and Director of Consumer Revenues at Guardian News and Media
- Tim Gentry, Founder of TGC Ltd, formerly MD of EMEA Videology and Global Revenue Director, The Guardian