Adtech

Name: Bristows
Price range: $$$

Adtech encompasses technology, privacy, advertising and competition issues. We guide our clients through this, offering pragmatic advice routed in our understanding of the technology.

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The last few years have seen both significant technological change and also ever increasing regulatory scrutiny.

Our clients are both users and providers of advertising technology. They are publishers implementing a new consent management tool, advertisers looking to enhance their use of first party data and technology providers launching new data driven products and responding to regulatory enquiries.

With one of the most highly-regarded data protection practices in the world, together with our market-leading technology and advertising practices, adtech - which incorporates aspects of all three areas - sits at the very centre of Bristows’ expertise.

As a result, we can guide our clients through all the issues affecting their adtech projects, including getting to grips with the latest technological developments and innovations to help them achieve their goals in a compliant manner. Our work includes advising on data protection and competition related regulatory enforcement, commercial contracting, advertising regulation and brand safety issues.

The depth of our expertise in the Adtech sector is matched by its breadth. We have specialists across all our practice groups, so we can support you whatever your legal requirements.

Sector expertise

Explore related topic pages:

Social media platform

Search engine and advertising technology provider

UK media organisation

Advising one of the leading UK media organisations on the full spectrum of programmatic advertising and digital advertising platforms to help maximise their online advertising inventory. This has included the drafting and negotiation of SSP/DSP agreements with many of the biggest providers in the market, as well as creating a suite of standard templates to deal with a variety of key players across the adtech supply chain.

Advertising group

Media and entertainment group

Global identity resolution provider

Insights

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Publication

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What others say

“The Bristows team understand client needs and go the extra mile to deliver effective advice.”
Chambers and Partners UK 2026

“It has been really positive – they are incredibly experienced and knowledgeable in their fields, and very responsive and great to deal with. Their advice is pragmatic and digestible.”
Chambers and Partners UK 2026

“Bristows give the client solutions that can be be implemented. Advice is practical and experience-based, and informed by an understanding the limitations and risk for the client.”
Chambers and Partners UK 2026

“Excellent team with strength in depth in the life sciences and tech space. Strong market knowledge. Responsive and solution-focused.”
Legal 500 2026

“Pragmatic and in depth technical knowledge is a result of people on the team that are interested and passionate about new technology. They understand the products that they advise on and the laws that apply to them.”
Legal 500 2026

“Pragmatic, clear communicators who are responsive and thorough in their approach. I feel very confident in applying their advice.”
Legal 500 2026

“Exceptional understanding of the fast changing environment.”
Legal 500 2026

“Team is focused on supporting concrete challenges that client is facing, taking into account the big legal picture but also the subtleties of our business. We have worked with Bristows in different capacities and each time the level of service has been stellar.”
Legal 500 2026

“Amongst the best in the UK and with a good network of partner firms to coordinate UPC cases. Young, dynamic partners with enthusiastic and able associates.”
Legal 500 2026

“The Bristows team are a total delight to work with – they combine excellent IP knowledge with fantastic commercial awareness in the TMT sector on issues such as patent licensing/FRAND. They have real strength in depth in the team, from the most senior partners to the more junior associates.”
Legal 500 2026

“Bristows are and deserve to be a good name for IT and Telecoms. Their technical, legal, and commercial knowledge is as good as it gets, and their focus on client care is unparalleled. I have worked with them on a number of high-profile, complex but quite different cases in this sector.”
Legal 500 2026

“They are super-responsive and very flexible in general, and especially if we need support with sensitive or urgent matters.”
Legal 500 2026

“They are the best data protection team we deal with. They are extremely knowledgeable, very practical and really nice people to deal with.”
Legal 500 2026

“Bristows has a very personalised approach which feels very community-focused.”
Legal 500 2026

“Pragmatic approach to support the client needs.”
Legal 500 2025

“They don’t simply bill for the hours they’ve worked. Instead, they evaluate whether those hours were reasonable and whether we, as their client, have derived sufficient value from them. If they feel that the value delivered doesn’t align with the hours billed, they’re more than willing to adjust the fee to ensure our satisfaction.”
Legal 500 2025

“They possess an excellent understanding of our industry, and technology in particular, which sets them apart. While being a full-service law firm, they also embody the personalised attention and specialised expertise typically associated with boutique firms.”
Legal 500 2025

“Known for its life sciences, pharma and engineering expertise, the team at Bristows LLP is praised by clients for its depth of commercial knowledge and ‘impeccable service’. Wielding specialist proficiency in regulatory issues such as intellectual property rights, competition and tax law, and data protection, the group are able to handle the full range of commercial issues.”
Legal 500 2025

“They offer an excellent service – good and pragmatic/commercial legal advice coupled with good client-relationship management.”
Legal 500 2025

“Very good at the intersection of commercial and IP disputes – and a dynamic, friendly and efficient team.”
Legal 500 2025

“Great sector knowledge and technical legal know-how for traditional and new media.”
Legal 500 2025

“They provide a Rolls Royce service, working with the top barristers in the field to ensure a positive outcome for their client in litigation.”
Legal 500 2025

“Particularly strong on online publications where the firm has a wealth of technical expertise.”
Legal 500 2025

“The reputation management team at Bristows is exceptional. They are intensely focused, always practical, and have an excellent ability to keep an eye on the overall direction of travel of case while being right across the detail.”
Legal 500 2025

“One of the few firms with the ability to offer advice across the spectrum, from defamation to data privacy. They have a stellar data protection practice which is now supplemented with a genuinely excellent media and reputation management team.”
Legal 500 2025

“Highly responsive, with deep expertise in AI and the multiple complex product areas that intersect in counselling AI products.”
Legal 500 2025

“The TMT team is a market leader. As a team the market experience is exceptional across the board. But it is the positive and creative way in which this team works with the wider team which is exceptional. Everyone’s input is encouraged and valued such that clients feel involved but looked after.”
Legal 500 2025

“Excellent service with qualified staff who are always available. They are friendly and far superior to other law firms, always remaining focused on practical solutions rather than lengthy legal advice.”
Legal 500 2025