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Artificial Intelligence Lawyers

Artificial intelligence

Businesses are increasingly using AI across products, services and operations, while more powerful models and more capable systems continue to expand what is possible.

As AI adoption deepens, the legal questions become more practical, more connected and more consequential. Data, intellectual property, contracting, AI regulation and governance all shape how artificial intelligence can be used, trusted and commercialised.

Bristows helps clients build, buy and deploy AI - and respond when AI systems, outputs or decisions are challenged. Our AI lawyers draw on deep experience advising technology, life sciences and data-rich businesses where AI is closely tied to innovation, accountability and commercial value.

"Pragmatic and in-depth technical knowledge is a result of people on the team that are interested and passionate about new technology.
They understand the products that they advise on and the laws that apply to them."

Legal 500 2026 Artificial Intelligence

"Bristows' team is extremely knowledgeable, practical and solutions oriented."

Legal 500 2026 Artificial Intelligence

Spotlight on agentic AI | from procurement to governance

AI systems are beginning to do more than generate content. Across enterprises, they are starting to plan, decide and act within live business workflows - initiating tasks, adapting strategies and, in some cases, coordinating with other agents or external systems. These are “agentic AI” systems.

McKinsey’s State of AI survey1 reports that 23% of respondents say their organisations are scaling an agentic AI system in at least one business function.

That shift from generative AI adoption to agentic AI is already affecting how organisations procure, deploy and govern AI. It raises legal and governance questions that generative AI frameworks were not designed to address. It also creates risks that are harder to govern precisely because the systems involved are harder to observe and control.

Compared with traditional generative AI, agentic deployment changes the nature of the legal and governance questions. For example:

  • Access: what data, tools and systems can it reach?
  • Memory: what does it retain between sessions or across interactions?
  • Authority: what is it allowed to do?
  • Discretion: how much freedom does it have to decide the next step?
  • Evidence: what can you prove afterwards about what it accessed and what it did?

[1] https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

  • Articles and Resources:

    We set out the key concepts, legal considerations and governance questions that arise when organisations deploy agentic AI - from initial procurement through to ongoing oversight.

    Given the pace of change in AI technology, these articles reflect the position as at the date of publication.

  • What is agentic AI?

    Before turning to the legal, contractual and governance issues, it is worth being clear about what we mean by “agentic AI”.

    As with AI more broadly, the terminology around agentic AI is still evolving. Terms such as "agent" and "agentic system" are not always used consistently - and market labels can be broader than the underlying functionality.

    In practice, the key question is not whether the vendor labels the system as "agentic", but what the system can actually do within the permissions and controls set around it.

    This article gives an introductory overview of AI agents and agentic AI, covering the core concepts that inform the legal and governance issues addressed elsewhere on our hub.

  • From content risk to conduct risk | Identifying agentic AI risks

    With generative AI, legal risk largely centres on content: what the system produces and what it was trained on. With agentic AI, the focus shifts to conduct. That shift sits at the heart of many emerging discussions around agentic AI risks, AI liability and broader artificial intelligence risk management.

    That is because agentic systems do not just generate outputs for human review. They may retrieve information, interact with tools and systems, and take action across a workflow.

    The legal issues are therefore no longer limited to – for example - whether the output is inaccurate, infringing or misleading. They also extend to what the system does, how it decides to do it, and what happens if that conduct causes harm.

    In short, the explainability question shifts from ‘why did the system say that?’ to ‘why did it do that?’ That latter question is harder to answer, because the answer turns on a chain of decisions, tool calls and intermediate states – often distributed across multiple components.

  • Contracting for agentic AI and AI procurement

    The shift to agentic AI has direct contractual consequences. Standard terms written for generative AI systems may not adequately address deployments where the system acts with a degree of autonomy.

    This article highlights the areas where standard terms are most likely to need tailoring for agentic deployments and evolving approaches to AI and procurement.

How we help

Build

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For clients developing AI models, AI-enabled products, research systems or platforms, we advise on the legal foundations for developing and commercialising artificial intelligence, including training data, licensing, intellectual property, open source, privacy and routes to market.

Our work includes advising on AI and intellectual property issues, data rights, ownership and use of outputs, and emerging AI regulation to support responsible innovation.

Buy

Deploy

Respond

Our AI law experience

Google DeepMind / AlphaFold

Advising Google DeepMind, a world-leading AI lab, on activities related to several Generative AI technologies, including the Nobel-prize winning AlphaFold AI model that will revolutionise science and medicine for years to come.

WPP / Satalia

Advising WPP on its acquisition of Satalia, a global leader in enterprise AI, including on the design and deployment of AI products, protection of IP assets, data inputs and outputs, and AI regulation.

Generative AI product launch

Advising a US-based provider of a market-leading multimedia messaging app on the rollout of generative AI text-to-image functionality in its flagship product.

Advising global life sciences companies on their AI strategies

Collaborations between pharma and AI firms to discover the next blockbuster drug through AI platforms, navigating the regulatory implications of launching ‘high risk’ AI-enabled medical technologies, and the privacy impacts of using public health datasets for healthcare AI model training.

AI for retail transformation

A strategic partnership with Mistral (Europe’s only significant Large Language Model creator) under which Tesco gains full access to Mistral’s AI models and future developments and the two companies will work together through a joint “AI lab” to co-create new AI solutions for Tesco’s business. There are very few genuine AI collaborations in the market and we note Bristows has had a key role in several of them.”

AI legal issues clients are navigating now

Understanding which AI regulations apply today, what obligations are coming next under the EU AI Act, and how organisations should classify AI systems, roles and responsibilities.

Featured resources:

Artificial intelligence law resources

Podcasts  |  Blog | Tech Summit

This section is where, from time-to-time, we make available reports, analysis and other client-facing guidance relating to AI and machine learning. We also, frequently, publish podcast episodes and insight articles in relation to legal, commercial and industrial developments relating to artificial intelligence.

AI Roadmap podcast

Our AI Roadmap podcast series is designed for in-house counsel, business leaders and senior decision-makers looking for practical insight into artificial intelligence law, AI regulation and the commercial impact of emerging AI technology.

Hear from industry experts discussing the legal, regulatory and business questions AI is raising in practice. Browse recent episodes here.

Artificial intelligence blog

Our regular commentary on AI law and policy covers topics including the EU AI Act, AI compliance, copyright disputes, agentic AI, digital health and developments in AI law.

Tech Summit

Tackling the most important legal and commercial issues facing the technology sector.

Bristows Tech Summit 2026 took place earlier this year. You can catch up on the recordings below.

FAQs

What legal issues can arise when businesses use AI?

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The use of AI can raise a wide range of AI legal issues across intellectual property, data protection, contracting, regulation, governance and liability. The issues that arise will depend on whether an organisation is developing, procuring or deploying AI, and how the technology is being used in practice.

Listen to our podcast: AI in the workplace
Read more: Generative AI: Key issues when integrating AI into your products and services

How does the EU AI Act affect businesses?

What makes AI procurement different from standard technology procurement?

Who owns AI-generated outputs?

What legal issues arise with agentic AI?

What issues can arise if an AI system, output or decision is challenged?

Key contacts

Our dedicated AI team brings together specialists from across the firm - covering intellectual property, technology, data protection, regulation and life sciences - to provide joined-up advice on artificial intelligence law as the technology continues to develop.

Vik Khurana's headshot
Vik Khurana
Partner – IT & digital projects
Hannah Crowther
Partner – Data protection & privacy
Freya Ollerearnshaw
Of Counsel – Commercial disputes
Alex Denoon
Partner – Life sciences regulatory