Artificial intelligence
Businesses are increasingly using AI across products, services and operations, while more powerful models and more capable systems continue to expand what is possible.
As AI adoption deepens, the legal questions become more practical, more connected and more consequential. Data, intellectual property, contracting, AI regulation and governance all shape how artificial intelligence can be used, trusted and commercialised.
Bristows helps clients build, buy and deploy AI - and respond when AI systems, outputs or decisions are challenged. Our AI lawyers draw on deep experience advising technology, life sciences and data-rich businesses where AI is closely tied to innovation, accountability and commercial value.
"Pragmatic and in-depth technical knowledge is a result of people on the team that are interested and passionate about new technology.
They understand the products that they advise on and the laws that apply to them."
Legal 500 2026 Artificial Intelligence
"Bristows' team is extremely knowledgeable, practical and solutions oriented."
Legal 500 2026 Artificial Intelligence
Spotlight on agentic AI | from procurement to governance
AI systems are beginning to do more than generate content. Across enterprises, they are starting to plan, decide and act within live business workflows - initiating tasks, adapting strategies and, in some cases, coordinating with other agents or external systems. These are “agentic AI” systems.
McKinsey’s State of AI survey1 reports that 23% of respondents say their organisations are scaling an agentic AI system in at least one business function.
That shift from generative AI adoption to agentic AI is already affecting how organisations procure, deploy and govern AI. It raises legal and governance questions that generative AI frameworks were not designed to address. It also creates risks that are harder to govern precisely because the systems involved are harder to observe and control.
Compared with traditional generative AI, agentic deployment changes the nature of the legal and governance questions. For example:
- Access: what data, tools and systems can it reach?
- Memory: what does it retain between sessions or across interactions?
- Authority: what is it allowed to do?
- Discretion: how much freedom does it have to decide the next step?
- Evidence: what can you prove afterwards about what it accessed and what it did?
[1] https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai
For clients developing AI models, AI-enabled products, research systems or platforms, we advise on the legal foundations for developing and commercialising artificial intelligence, including training data, licensing, intellectual property, open source, privacy and routes to market.
Our work includes advising on AI and intellectual property issues, data rights, ownership and use of outputs, and emerging AI regulation to support responsible innovation.
Our AI law experience
AI legal issues clients are navigating now
Understanding which AI regulations apply today, what obligations are coming next under the EU AI Act, and how organisations should classify AI systems, roles and responsibilities.
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Podcasts | Blog | Tech Summit
This section is where, from time-to-time, we make available reports, analysis and other client-facing guidance relating to AI and machine learning. We also, frequently, publish podcast episodes and insight articles in relation to legal, commercial and industrial developments relating to artificial intelligence.
AI Roadmap podcast
Our AI Roadmap podcast series is designed for in-house counsel, business leaders and senior decision-makers looking for practical insight into artificial intelligence law, AI regulation and the commercial impact of emerging AI technology.
Hear from industry experts discussing the legal, regulatory and business questions AI is raising in practice. Browse recent episodes here.
FAQs
The use of AI can raise a wide range of AI legal issues across intellectual property, data protection, contracting, regulation, governance and liability. The issues that arise will depend on whether an organisation is developing, procuring or deploying AI, and how the technology is being used in practice.
Listen to our podcast: AI in the workplace
Read more: Generative AI: Key issues when integrating AI into your products and services
Our dedicated AI team brings together specialists from across the firm - covering intellectual property, technology, data protection, regulation and life sciences - to provide joined-up advice on artificial intelligence law as the technology continues to develop.