When more than 250 brand owners and intellectual property (IP) professionals gather on February 18-19 in Paris, France for INTA’s 2019 Europe Conference: Embracing Change, they will be exploring myriad changes that impact their brands and their professional lives.
Among them is the increasing utilisation of online influencers to help promote brands and advance a company’s agenda. In a highly-relevant session entitled “The Meteoric Rise of Online Influencers”, panelists will provide a unique perspective on the selection process, the contractual relationship, and the future of brand partnerships with online influencers.
The panel will be moderated by Paul Jordan, Bristows (United Kingdom), and his fellow speakers are
Margret Knitter, SKW Schwarz Rechtsanwaelte (Germany), Sophie Radcliffe, Challenge Sophie (United Kingdom), Aaron Riedel, Aaron Riedel Law PLLC (United States), and Sanne Vloet, Health and Wellness Advocate, Model & Vlogger (United States).
For more information, visit the INTA website.