This Masterclass is being run in partnership with Media Trust. Media Trust is the UK’s leading communications charity.
Digital marketing is constantly evolving, seeing a shift towards native advertising, vloggers promoting charity campaigns and use of social media.
Are you responsible for digital communications for your charity? When did you last look into advertising compliance and your use of third party intellectual property?
Join Media Trust and Bristows LLP for a two hour Digital Marketing Law Masterclass to learn about the opportunities and potential pitfalls of digital marketing, followed by a Q&A. The evening will start with networking and drinks, giving you an opportunity to meet digital comms people from a range of charities and the experts on digital marketing law themselves.
Level: For those already working in digital communications but without up-to-date knowledge of the laws and regulations of the field.
To gain an overview of current legal issues to consider and procedures to have in place in relation to digital marketing including:
– Use of social media
– Native advertising
– Working with vloggers/celebrity ambassadors through sponsorship and incentives