Name: Bristows
Price range: $$$

We regularly advise major brands on the legality of advertising campaigns and sales promotions and help clients to resolve advertising disputes and to respond to complaints to regulators.

Our experience covers the full spectrum of advertising issues. We advise brand owners, agencies and publishers on everything from agency pitches and appointments, media buying, and compliance with the UK’s advertising regulatory framework.

We have particular expertise in relation to environmental claims, influencer disclosures and the operation of price and prize promotions.

Working with many leading brand owners, we advise rights holders on all aspects of exploiting their intellectual property assets. This includes sponsorship arrangements for events, teams, venues and TV programmes, advice on ambush marketing and negotiating deals for brand or celebrity endorsements.

Review of the Year publications

These annual publications, authored by our team of brands law experts, comments on the trends, and changes, in European trade mark law as well as developments in copyright law and design rights.

You can download the latest, and previous, edition or watch the recording from our publication launch event below:

Trade Marks

Designs & Copyright

Experience

Advising a global drinks manufacturer in relation to Facebook and Twitter campaigns

Advising a leading UK advertising agency in connection with the development of client iPhone applications and online user generated promotions

Advising an international software company in connection with an advertising complaint brought under the unfair trading practices regulations

We advise in relation to the conduct and defence of complaints across all media made to the Advertising Standards Authority and other industry-specific bodies

Advising a large UK newspaper publisher in relation to various sponsorship and advertorial arrangements

Advising multiple brands on the making of ‘green’ claims

Advising a global film distributor on the requirement to ensure influencers then engage make appropriate disclosures

Advising a telecoms company on the making of comparative claims in its advertising

Advising an airline on ambush marketing risks and prize promotion rules in multiple jurisdictions, in connection with a promotion operated during a high-profile sporting event

Articles

Inquisitive Minds: Advertising & marketing insights

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Read all advertising & marketing insights

What others say

“They have that rare combination of deep sector expertise, commercial pragmatism, and client-focused service. They provide strategic guidance tailored to the evolving challenges of the industry.”
Chambers and Partners UK 2026

“The team are able to bring a range of expertise to take a rounded approach to our issues. They are timely and clear in their responses.”
Chambers and Partners UK 2026

“Bristows are able to advise across a wide range of sectors and formats – from traditional campaigns to digital, influencer, and promotional marketing – with consistency and depth at every level.”
Chambers and Partners UK 2026

“Bristows’ advertising & marketing team stands out for its remarkable responsiveness, deep understanding of the sector, and steadfast dedication to client service. A standout strength of the team is how well they understand not just the legal landscape, but the fast-moving, high-pressure nature of the advertising and marketing sector.”
Legal 500 2026

“Paul Jordan, Jeremy Blum and Nellie Jackson are all excellent – bright, creative and good on the details. We trust them with our most delicate matters.”
Legal 500 2026