Adtech

Name: Bristows
Price range: $$$

Adtech encompasses technology, privacy, advertising and competition issues. We guide our clients through this, offering pragmatic advice routed in our understanding of the technology.

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The last few years have seen both significant technological change and also ever increasing regulatory scrutiny.

Our clients are both users and providers of advertising technology. They are publishers implementing a new consent management tool, advertisers looking to enhance their use of first party data and technology providers launching new data driven products and responding to regulatory enquiries.

With one of the most highly-regarded data protection practices in the world, together with our market-leading technology and advertising practices, adtech - which incorporates aspects of all three areas - sits at the very centre of Bristows’ expertise.

As a result, we can guide our clients through all the issues affecting their adtech projects, including getting to grips with the latest technological developments and innovations to help them achieve their goals in a compliant manner. Our work includes advising on data protection and competition related regulatory enforcement, commercial contracting, advertising regulation and brand safety issues.

The depth of our expertise in the Adtech sector is matched by its breadth. We have specialists across all our practice groups, so we can support you whatever your legal requirements.

Sector expertise

Explore related topic pages:

Social media platform

Search engine and advertising technology provider

UK media organisation

Advising one of the leading UK media organisations on the full spectrum of programmatic advertising and digital advertising platforms to help maximise their online advertising inventory. This has included the drafting and negotiation of SSP/DSP agreements with many of the biggest providers in the market, as well as creating a suite of standard templates to deal with a variety of key players across the adtech supply chain.

Advertising group

Media and entertainment group

Global identity resolution provider

Insights

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Publication

Read the latest Data Protection Top 10 publication below:

Data Protection publication

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What others say

“Bristows have strong expertise, a client-oriented approach and are a very professional organisation.”
Chambers & Partners UK 2027

“Bristows have a powerful combination of deep legal knowledge with superb business knowledge and real world pragmatism.”
Chambers & Partners UK 2027

“Bristows have shown proactivity with respect to the changing landscape and in particular the impact that new large language models have had and the associated risks.”
Chambers & Partners UK 2027

“Bristows have an excellent and deep knowledge of the AI legal landscape and provide practical advice, focussing on the key issues affecting the business.”
Chambers & Partners UK 2027

“Bristows is pragmatic and cuts to the core of an issue. It doesn’t give you boilerplate but instead cut to the chase of what’s relevant to the client.”
Chambers & Partners UK 2027

“The Bristows team is very familiar with the specifics of our industry. Accordingly, they have a deep understanding of the relevant legal framework that protects the company. Furthermore, their creativity in issue resolution and their thoroughness in execution are impressive and provide the decision makers at our company with the framework to make educated and effective decisions.”
Chambers & Partners UK 2027

“Bristows’ ability to get to know our business and to proactively spot issues that are important to us, as they have come to understand our business, make them feel like an extension of our team. We place a lot of trust in them.”
Chambers & Partners UK 2027

“Bristows are seen as thought leaders in the sector, and their insight is appreciated. They have deep and specific understanding of the sector. They are also forward looking in terms of changing regulations and emerging technology issues.”
Chambers & Partners UK 2027

“No issue is ever too small or trivial to for Bristows to discuss. Its service has always been excellent, and support is pretty much immediate.”
Chambers & Partners UK 2027

“Bristows is the best data protection team we deal with. It is extremely knowledgeable, very practical and really nice people to deal with.”
Chambers & Partners UK 2027

“The team, led by the sensational Anna Cook, continues to be genuinely interested in the topics we cover. The enthusiasm for going above and beyond to not just offer high-quality legal support but to take the time to deeply understand our sector…”
Legal 500 2027

“We work with Bristows on all of our data protection matters, whether in the UK, EU, or beyond. This work includes supporting us on our most complex matter—product development, breach response, and dealing with data protection authorities.”
Legal 500 2027

“The team really understands what we do as a business. This means that they provide commercial insights and proactively spot issues that are specific to us as a business. The team has a commercial and pragmatic approach, which we value highly.”
Legal 500 2027

“Practical, efficient, user-friendly, with incredible depth and breadth of knowledge and sterling quality lawyers.”
Legal 500 2027

“We have used Bristows for sensitive matters involving strict information control and the protection of confidential sources. They handle high-pressure, reputation-critical issues with a steady hand, and I feel completely confident having them in our corner for complex public disputes.”
Legal 500 2027

“The firm has strength in depth. At every level from trainee to partner, the lawyers are hardworking, very efficient, strategically astute, and very knowledgeable about the law.”
Legal 500 2027

“This practice sets itself apart from others by its capabilities in time-critical mobilization, strategic value, and attorney-client management advisory. The team demonstrates significant strength in collaboration, both internally in cross-team interaction and also between the firm and client…”
Legal 500 2027

“The team has shown a strong ability to balance legal analysis with practical commercial considerations, which is essential in the pharmaceutical patent enforcement context where settlement and negotiation are often the preferred outcome.”
Legal 500 2027

“Across the board, the Bristows team has been highly responsive to requests and tight timelines. Whether it is turning around settlement drafts, preparing enforcement letters, or providing strategic advice on short notice, the team consistently delivers…”
Legal 500 2027

“Bristows consistently demonstrates a sophisticated understanding of the complex pharmaceutical science underpinning our patent portfolio. The team engages with the technical detail at a level that inspires confidence and enables effective advocacy…”
Legal 500 2027

“Bristows is one of the top UK IP patent practices. The size and breadth of the team are excellent, particularly the quality of the talent…”
Legal 500 2027

“Bristows is an absolutely top-flight practice. It has a uniquely warm and friendly way of working that yields real results – it encourages real discussion and deep thought among the team that clients really value…”
Legal 500 2027

“A leading defendant firm with excellent sector knowledge and litigation experience.”
Legal 500 2027

“The team is super friendly. Working with them is genuinely enjoyable – that makes a real difference, especially in the depths of an M&A transaction. The team is super responsive – they always acknowledge emails and respond quickly. The team has taken the time to understand what we do as a business…”
Legal 500 2027

“The corporate and medical device regulatory teams have immense knowledge and show great commitment and pragmatism. Even when the brief is thin, fast, and challenging, Bristows rises to the challenge with creative ways of balancing external support with internal resources…”
Legal 500 2027

“Bristows has a well-established and highly regarded IT and telecoms practice. It has strength and depth at all levels.”
Legal 500 2027

“High-quality team with a lot of useful background at technology companies. A stronger associate pool than is typical of their competitors in our opinion.”
Legal 500 2027

“The team is also innovative in how it supports clients, including investing in practical tools and know-how to accelerate drafting and analysis, and delivering thought leadership that helps in-house teams stay ahead of emerging risks and market practices.”
Legal 500 2027

“What stands out is the blend of deep technical understanding and an ability to translate complex legal issues into clear options and decisive recommendations…”
Legal 500 2027

“The Bristows team combines genuine market-leading technology law expertise with a practical, commercial approach that makes complex projects feel controlled and deliverable…”
Legal 500 2027