We are pleased to highlight a new case comment by Saaira Gill, in which she examines the General Court’s decision in Gürok Turizm ve Madencilik AŞ v EUIPO on the assessment of evidence of genuine use in trade mark cancellation proceedings. In “Seeking quality of proof” Saaira explains how the court confirmed that evidence of genuine use must be considered holistically, reinforcing the importance of context and robust evidential analysis when evaluating proof of use in practice.

This article is essential reading for IP professionals navigating the evolving standards of proof in trade mark disputes, showcasing Saaira’s analysis.

Click here to read it in full on the CITMA website.