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Adrian Sim

Joint Managing Partner – IT & digital projects

Adrian currently serves as one of the firm’s Joint Managing Partners and is an information technology specialist who has market-leading experience advising clients on technology, cloud and digital transformation transactions.

Adrian’s practice spans a range of sectors including technology, financial services, life sciences and consumer products. He regularly leads and negotiates high profile IT procurement, outsourcing, cloud and complex systems development and integration projects on both the customer and supplier side. In addition, Adrian counsels organisations developing and deploying AI systems and implementing AI governance frameworks.

Recent projects Adrian has led include:

  • Advising a global airline on its IT infrastructure and mainframe operations, including cloud migration and data centre colocation projects.
  • Leading negotiations for a global supermarket on its enterprise-wide business critical SaaS and on-premises software licences, payment gateway services and cloud infrastructure arrangements.
  • Advising a leading energy company on its digital transformation projects and AI contracting and governance approach.
  • Product counselling for a technology services organisation on the launch of its client AI system.
  • Advising a public sector, genomic medicine body on its commercialising strategy and implementation of world-leading sequencing, data and technology arrangements.
  • The digital transformation of a global life sciences company’s IT, network and online systems, including a multi-million pound IT outsourcing transaction.
  • Advising a Premier League football club on its technology arrangements across its business operations from content and digital media management platforms to payment processing systems.

Having spent considerable time seconded to various clients such as a global IT services provider, a telecommunications company and an international digital services organisation, Adrian always delivers practical and business-focused solutions to deliver technology projects in the most effective and efficient way.

Credentials

  • LLB (Hons), University of Melbourne
  • Bachelor of Arts, University of Melbourne
  • Qualified 2002 (Victoria, Australia)
  • Qualified 2014 (England and Wales)
  • Partner 2014
  • Joint Managing Partner 2023 – present

What others say

“Adrian is extremely attentive, responsive and always focuses on the key matters for our organisation. He is a highly trusted adviser for our team.” Chambers and Partners 2026
“Adrian is an excellent lawyer with detailed knowledge of technology. He has a keen eye for detail and a very personable approach.” Chambers and Partners 2026
“Adrian is an amazing lawyer who gets issues quickly and can provide advice that works for our business and strategic goals.” Chambers and Partners 2026
“I've worked with Adrian Sim for a decade and he's a good lawyer to have in your corner. He's energetic and proactive and gives risk-based advice.” Legal 500 2025
“Adrian Sim has a huge amount of expertise and is calm and efficient throughout our dealings. He is clearly a market expert, and he uses this experience to find great commercial solutions for his clients during negotiations.” Legal 500 2024
“Adrian Sim is superb at managing complex transactions. He works tirelessly and fully invests in the whole view (not just the legal), adding real value to a transaction.” Legal 500 2023
“Adrian Sim is recognised for his experience in major IT and outsourcing deals.” Legal 500 2023
“Adrian Sim and Charlie Hawes are quite simply excellent. They are open, approachable, accessible and clearly have excellent market experience which is invaluable. Always a pleasure working with them.” Legal 500 2023

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