Opportunities and challenges for brands working with online influencers
Online native advertising campaigns are now essential activity for most leading brands. Increasingly, the use of highly-relevant online influencers provides brands with direct access to targeted digital consumers. But what does the future look like for this rapidly expanding channel? Where are the opportunities and what are the challenges and risks for online advertisers?
Bringing together recognised leaders in the area, a dynamic panel session will address both the legal and commercial considerations for brand owners.