Paul McKay
Senior Associate (Trade Mark Attorney)
Paul is a Chartered Trade Mark Attorney, qualified Irish Trade Mark Attorney and European Trade Mark Attorney. He advises leading brand owners on complex trade mark disputes, strategic portfolio management and international filing and clearance programmes across the UK, EU and internationally.
Paul advises on all aspects of trade mark protection, from clearance and filing strategy through to portfolio management, oppositions, cancellations, settlements, coexistence agreements and enforcement. His practice is international in scope, with extensive experience coordinating multi-jurisdictional projects for major brand owners in the technology, life sciences, healthcare and consumer goods and retail sectors.
He has particular experience managing large global portfolios and coordinating foreign counsel across numerous jurisdictions. His work includes UK and EU trade mark prosecution and contentious registry proceedings, international registrations under the Madrid System, WIPO matters, domain name disputes and Company Names Tribunal proceedings. He also advises on global filing, brand protection and enforcement strategies, non-traditional marks, including 3D marks, and brand clearance for major product launches and rebranding projects.
Paul brings a commercial perspective to portfolio management, having worked in-house as Brand IP Counsel for a major global consumer goods company. He works closely with marketing and legal teams on brand development, naming, clearance, infringement risk and practical brand-use guidelines. His scientific background, including a PhD in biochemistry, gives him particular insight into work for life sciences, healthcare and medical device businesses.
Paul was named in World Intellectual Property Review’s UK Trademarks 2025 rankings for his previous involvement in a significant UK and international trade mark dispute on behalf of Haleon.
Some of Paul’s recent work highlights include:
- Advised on the UK and EU aspects of a major rebranding project for the largest consumer healthcare business in the world, alongside coordinating the global trade mark clearance programme.
- Advised on a complex, multi-jurisdictional trade mark dispute concerning infringement, validity, prior rights and enforcement strategy in relation to a widely used industry term, including risk assessment, settlement negotiations and broader brand protection considerations.
- Managed UK and EU prosecution and contentious matters for the personal care portfolio of a major global FMCG company, while coordinating overseas counsel across an international portfolio of approximately 10,000 marks.
- Managed the UK and EU trade mark portfolio of a global healthcare, pharmaceutical and medical device company, comprising approximately 1,600 marks, while coordinating related matters internationally.
- Advised on the UK and EU strategy for protecting a 3D trade mark for a medical device, followed by coordination of global pre-filing advice and the subsequent global filing programme.
- Advised on the UK and EU aspects of a significant multi-jurisdictional trade mark dispute for a major international consumer brand, while coordinating more than 50 actions across 20 countries.
- Advised a major multinational technology company on international brand clearance projects, including the regular coordination of clearance searches across 153 trade mark registers.
Paul spent one year on secondment at one of the world’s largest FMCG companies, working as Brand IP Counsel with global responsibility for its beverages division. He worked closely with global marketing teams ahead of major product launches, providing clearance and infringement advice, developing practical guidelines, and advising on brand use, brand development and new product naming processes.
He has also advised a range of not-for-profit organisations on trade mark prosecution, disputes and watch services.
Paul is a member of the Chartered Institute of Trade Mark Attorneys.