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Advertising and marketing


We regularly advise major brands on the legality of advertising campaigns and sales promotions as well as comparative advertising and dispute resolution.

Our experience covers agency pitches and appointments, media buying, sales promotions, draws and competitions, digital marketing and social networking arrangements.

Sponsorship and endorsement
Working with many leading brand owners, we advise rights holders on all aspects of exploiting their intellectual property assets. This includes sponsorship arrangements for events, teams, venues and TV programmes, advice on ambush marketing and negotiating deals for brand or celebrity endorsements.
Recently we have advised:

  • a global drinks manufacturer in relation to Facebook and Twitter campaigns
  • a leading UK advertising agency in connection with the development of client iPhone applications and online user generated promotions
  • an international software company in connection with an advertising complaint brought under the unfair trading practices regulations
  • in relation to the conduct and defence of complaints across all media made to the Advertising Standards Authority and other industry-specific bodies
  • a large UK newspaper publisher in relation to various sponsorship and advertorial arrangements
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