Sally acts for clients across a number of industries, including media, telecommunications and consumer products. She advises on trade mark and design prosecution and brand protection, including the management of large international portfolios, strategy advice, brand clearances, oppositions and other contentious registry proceedings. In addition, Sally has extensively advised on advertising and marketing issues, including lookalike packaging and sales promotions. She is experienced in negotiating settlements and drafting co-existence and assignment agreements. She also has wide experience in assisting clients with the drafting and negotiation of commercial agreements, including those relating to the development, licensing and exploitation of IP.

Sally has acted in matters before the High Court, General Court, and Court of Justice of the European Union, as well as the UK and EU Trade Mark Registries. Sally advises across all aspects of the development, prosecution, and exploitation of brands. Some of her key work highlights include:

• Acting for a large confectionery company in relation to a high profile dispute regarding the validity of shape trade marks.
• Advising global advertising and market research companies on their trade mark strategies, and managing worldwide trade mark portfolios and registry disputes, including negotiating co-existence settlements.
• Co-ordinating global trade mark clearances for new marks for market research services.
• Assisting in worldwide trade mark right transfers in the context of corporate acquisitions, including in the telecommunications field.
• Advising an alcoholic beverage manufacturer in relation to the clearance of new product brands.
• Assisting a company in the television and entertainment field with licensing, trade mark and advertising issues.
• Managing Trade Mark Registry disputes for a major sportswear manufacturer and retailer.

Before first joining Bristows in 2004, Sally worked in the IP department of a large Australian law firm and in another role she managed the anti-counterfeiting actions of a major multinational manufacturer in Europe, the Middle East, and Africa. Sally has spent time on secondments in-house, and has also performed an interim legal counsel role for the UK arm of a global charity.

Sally is an associate member of CITMA.